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5 Easy Things You Can Do to Get More Online Inquiries
Here are 5 easy things you can do, probably in the next day or two, and I guarantee you’ll get more inquiries from your website immediately.
How To Get Great Testimonials (and where to use them!)
One of the most effective ways to get better results from your website, blog, or even social media marketing (Facebook and Twitter) is to use testimonials more effectively.
Should You Put Your Prices Online?
One of the most common questions I get from wedding professionals marketing to brides online is: “Should we put our prices online?” Here is what I’ve been telling people for years.
How Social Media Can Kill Your Business
If you listen to some of the experts in the wedding industry you’d think that social media is the key to your online success. I say “WRONG.” Actually, 99% of the people I talk with and see using Facebook and Twitter are simply wasting their time. That’s right, wasting their time. Are you one of them?
Should You Be Using Google AdWords (pay-per-click)
Google Adsense is a program that allows you to advertise at Google in what once was called a “Sponsored Listing” but is now just labeled as “Ads.” I’ve seen a lot of people waste A LOT of money with Google Adsense. You shouldn’t even think about spending a dime if you don’t have…
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Search Engine Optimization for Blogs and Blog Posts
Here’s an example of a blog post I recently produced for one of my clients. It’s a powerful combination of (a) high-impact marketing message and (b) search engine optimization for blog posts.
Understanding Search Engine Results Pages
SERP is an Internet marketing term that stands for search engine results page. It is the page you see after a search query is typed into the search box at a search engine. Understanding the different elements of a search engine results page is very important. At Google, there are three core elements of a SERP. The optimization techniques required for showing up in each are very different.
The #1 Thing You Need to be Doing at Google Now
Google controls about 75% of all searches performed. Yahoo! and Bing shouldn’t be ignored, but as a fisherman once told me if you want to catch fish “fish where the fish are.” There have been some significant changes at Google in the past few months. Here is what you should be doing relative to your rankings and positioning at Google.