SERP is an Internet marketing term that stands for search engine results page.
It is the page you see after a search query is typed into the search box at a search engine.
Understanding the different elements of a search engine results page is very important.
At Google, there are three core elements of a SERP. The optimization techniques required for showing up in each are very different.
- Paid (pink)
- Local (green)
- Organic (yellow)
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